Our western ranch style Rodeo Cowboy china dinnerware, designed and illustrated by cowboy artist Till Goodan, was originally made by the Wallace China Company in Los Angeles, between 1943 and 1964. Wallace China Co. also made other western patterns: Boots & Saddle, Chuckwagon, Longhorn, and others. The Rodeo / Westward Ho pattern was the most popular, and over the years the price of the old "Rodeo" pattern has risen steadily to achieve collectible status. In 1990, True West began reproducing authentic Westward Ho Rodeo Pattern China, and in 2004, we added the Boots and Saddle China pattern, Longhorn pattern and Christmas Cowboy pattern to our line.  By maintaining the quality, brand, and copyrights of True West, Westward Ho, Rodeo, and Boots & Saddle patterns, we help to ensure you are investing in heirloom cowboy china of the future. And you can be certain of good old-fashioned American quality, because it is MADE IN THE USA.         • Click here to read the endorsement letter from the Goodan family •

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