Western China Patterns:
Westward
Ho/Rodeo
Boots
and Saddle
Little
Buckaroo Set
Christmas
Pattern
Longhorn
Pattern
Dealer Inquiries
Till Goodan Story
Home
True West
Royse City, Texas
TRUE WEST News
Read the endorsement from Till Goodan's family!
FOR IMMEDIATE RELEASE: July 21, 2004
CONTACT: Pat Turner, 972-636-7922
True West Expands Product Line with Exclusive License
(Royse City, TX) Mark Clay, President
and owner of True West, today announced an agreement wit
h
Betty Goodan Andrews, the daughter of the late Till Goodan for the exclusive
rights to his signed art in a number of home decor categories, including
dinnerware, tabletop, bedding and paper products.
The first product to hit the market is dinnerware in the "Boots and Saddle" design including Mr. Goodan's signature. Like True West's "Rodeo" pattern china, the new line is made in America. The dinnerware is manufactured to the same high standards as the original Westward Ho china produced by Wallace China Company from 1943 to 1964.
Till Goodan began receiving recognition for his western art in the 1930’s after he spent his early years riding, roping and drawing on his family farm in California. A wholesale company purchased two of Till Goodan’s paintings to put on display at a trade show. The paintings caused so much interest that plans were made to meet with Mr. Goodan. The Westward Ho dinnerware featuring Till’s designs was the outcome of that meeting.
True West has been producing the Westward Ho/ Rodeo pattern china since 1990 and helped reintroduce America to this well-loved cowboy design.
For information or photos, contact Ms. Pat Turner at 972-636-7922.